# Lead Qualifier

[Part of Sales Prospecting](/content/team/sales-prospecting/index.html)

Focus on the prospects most likely to close. Get a clear Pursue, Nurture, or Pass recommendation.

Pro

| Manual              | 30s |
|--------------------|-----|

## Lead Qualifier

### ICP fit scoring (0–100)

Evaluate each prospect against your actual ideal customer profile.

- Numerical fit score from 0–100
- Scored against your defined ICP and offering
- Confidence level when data is limited
- Consistent framework applied across prospects

### Criteria breakdown and evidence

See exactly how the score was calculated.

- Transparent scoring dimensions and weights
- Supporting evidence for each criteria area
- Strengthening factors and potential gaps
- Designed for fast validation or override

### Timing assessment

Understand not just fit—but whether now is the right moment.

- Signals that suggest urgency or readiness
- Indicators of longer sales cycles or nurture needs
- Context pulled from available company and prospect data
- Helps calibrate outreach tone and next steps

### Clear action recommendation

Turn analysis into a decision you can act on.

- Pursue Now / Nurture / Pass guidance
- Rationale tied to fit and timing
- Risks and considerations surfaced explicitly
- Structured for quick scanning in under 10 seconds

### How it helps

Replace gut-feel prioritization with a consistent, reviewable decision framework.

- Reduce wasted outreach on low-fit prospects
- Apply the same qualification logic across your pipeline
- Lower cognitive load when reviewing multiple leads
- Improve coaching and alignment with transparent scoring